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Sell products online
Drive qualified customers to your e-commerce store and optimize campaigns around product discovery and purchases.
Paid Media & Online Sales
Turn advertising
into sales.
We help businesses attract customers, generate qualified enquiries and sell online through Google, Facebook, Instagram, WhatsApp and performance-focused digital advertising.
GoogleFacebookInstagramWhatsAppMetaLinkedIn
Online sales dashboard
Sales Performance
Live
Visitors
8.2K
Leads
486
Sales
192
ROAS
4.2x
Online conversions↗ Growing
Google
Facebook
Instagram
WhatsApp
Conversion
✓
New online sale
Campaign converted
Google Ads
Facebook
Instagram
WhatsApp
Meta Ads
LinkedIn
Sell online
We don't just run ads.
We build a system designed to create sales.
Advertising is only one part of the customer journey. Your offer, product, landing page, WhatsApp conversation, checkout and follow-up all influence whether traffic becomes revenue.
Innovationia Connect connects these pieces so Google, Facebook, Instagram and messaging campaigns work toward real commercial outcomes.
What do you want to achieve?
Advertising built around the sale.
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Generate qualified leads
Create focused lead-generation campaigns around your services, target market and sales process.
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Get WhatsApp enquiries
Move interested prospects directly from advertising into conversations with your sales team.
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Grow store traffic
Build awareness and bring more relevant shoppers into your online product catalogue.
Advertising platforms
Meet customers where they discover and buy.
We choose platforms according to your customer journey rather than spending your budget everywhere simply because the channel exists.
01
↗Capture demand
Google Ads
Reach customers when they are actively searching for your products, services or solutions.
Search AdsShoppingPerformance CampaignsRemarketing
02
↗Create demand
Facebook Ads
Reach targeted audiences with campaigns designed for awareness, leads, product discovery and sales.
Lead GenerationE-CommerceRetargetingAudience Growth
03
↗Sell visually
Instagram Ads
Turn engaging visual content into product discovery, enquiries, website visits and online purchases.
StoriesReelsProductsConversions
04
↗Start conversations
WhatsApp Campaigns
Move interested customers from ads into direct WhatsApp conversations where your sales team can answer questions and close opportunities.
Click to WhatsAppLead GenerationSales ConversationsFollow-up
05
↗Connected social selling
Meta Advertising
Connect Facebook, Instagram, retargeting audiences and messaging into a coordinated social advertising system.
Meta AdsAudiencesPixelRetargeting
06
↗Reach decision-makers
LinkedIn Ads
Generate B2B awareness and qualified opportunities by targeting relevant professional audiences.
B2BDecision MakersLead GenerationAccount Targeting
Online sales system
From first impression to customer.
Instead of viewing ads independently, we design the journey customers take from discovery through conversion and follow-up.
01
Get discovered
Use Facebook, Instagram and other awareness channels to introduce your offer to relevant audiences.
02
Capture intent
Use Google Ads to reach customers already searching for products, services or solutions.
03
Drive action
Send customers to a focused landing page, online store, lead form or WhatsApp conversation.
04
Retarget
Reconnect with visitors and interested users who did not purchase or enquire the first time.
05
Convert
Improve the journey so more advertising traffic becomes qualified leads, conversations and purchases.
06
Measure & scale
Track meaningful business actions and invest more where campaigns demonstrate stronger performance.
WhatsApp selling
Turn an advertisement into a sales conversation.
For businesses where customers want to ask questions before buying, WhatsApp can become an important bridge between advertising and your sales team.
Click-to-WhatsApp campaigns
Product enquiries
Service enquiries
Sales follow-up
Lead qualification
Customer conversations
IC
Innovationia Connect
Online
Hi, I saw your advert and I'd like more information about this product.
Welcome! We'd be happy to help. Which product are you interested in?
I'd like to order the product I saw on Instagram.
Great. Let's help you complete your order.
Performance process
Strategy before spending.
Strong advertising starts before the campaign is launched. We connect the offer, audience, funnel and measurement first.
01
Commercial Strategy
Understand your products, margins, customers, sales process and the business outcome advertising needs to produce.
02
Offer & Funnel
Define what we are promoting, why customers should care and where each campaign should send them.
03
Campaign Build
Create audiences, campaigns, messaging, tracking, ad groups and conversion objectives.
04
Launch
Deploy campaigns across the selected platforms and validate that conversion measurement is working.
05
Optimize
Improve audiences, search terms, budgets, creative, offers, landing pages and conversion quality.
06
Scale
Increase investment selectively where campaign economics and customer acquisition justify expansion.
Advertising + E-Commerce
Need somewhere better to send your customers?
We can build or improve your online store alongside the advertising strategy so traffic, product discovery, checkout and measurement work together.
Explore E-Commerce→Paid media management
Build your online sales engine.
Advertising budgets are paid separately to Google, Meta and other platforms. These fees cover Innovationia Connect's campaign management.
Sales Launch
KSh 35,000
/ month
For businesses starting with one focused advertising channel and a clear sales objective.
✓1 primary advertising platform
✓Campaign strategy
✓Audience research
✓Campaign setup
✓Conversion tracking
✓Sales funnel recommendations
✓Campaign optimization
✓Budget monitoring
✓Monthly performance report
Recommended
Growth Engine
KSh 60,000
/ month
For businesses that want advertising, retargeting and conversion optimization working together.
✓Up to 2 advertising platforms
✓Google / Meta strategy
✓Facebook & Instagram campaigns
✓WhatsApp campaign options
✓Conversion tracking
✓Retargeting audiences
✓Creative recommendations
✓Landing page recommendations
✓Weekly optimization
✓Monthly growth review
Commerce Scale
From KSh 100,000
/ month
For e-commerce stores and growth-focused businesses running larger multi-channel campaigns.
✓Multi-channel advertising
✓Google Ads
✓Meta / Facebook / Instagram
✓WhatsApp sales campaigns
✓Advanced retargeting
✓E-commerce conversion tracking
✓Creative testing strategy
✓Landing page optimization
✓Budget allocation
✓Advanced reporting
✓Frequent optimization
Advertising spend is separate from Innovationia Connect's monthly management fees.
Paid media FAQ
Questions before you start selling.
01Can paid advertising help us sell products online?
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Can paid advertising help us sell products online?
Yes. We can build campaigns around product discovery, store traffic, retargeting and online purchases while connecting advertising data with your e-commerce analytics.
02Can customers contact us directly through WhatsApp?
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Can customers contact us directly through WhatsApp?
Yes. Campaigns can be structured around WhatsApp conversations where appropriate, allowing interested prospects to move from an advertisement into a direct sales conversation.
03Do you advertise on Facebook and Instagram?
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Do you advertise on Facebook and Instagram?
Yes. Facebook and Instagram can be used for awareness, lead generation, product discovery, retargeting and conversion-focused campaigns depending on your business objective.
04Do you manage Google Ads?
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Do you manage Google Ads?
Yes. Google Ads can be particularly valuable for capturing existing customer demand when people are actively searching for relevant products or services.
05Is advertising spend included in the management fee?
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Is advertising spend included in the management fee?
No. Advertising spend is paid separately to the advertising platforms. Innovationia Connect's fee covers strategy, campaign management, optimization, tracking and reporting.
06Can you improve our landing pages too?
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Can you improve our landing pages too?
Yes. Advertising performance depends heavily on what happens after the click. We can recommend or build landing pages designed around the campaign offer and conversion objective.
Sell more online
Turn attention into customers and customers into revenue.
Tell us what you sell, who your customers are and where you want to grow. We'll help build the advertising and conversion system around that goal.